Privacy Policy

 

LSports Data Ltd. (“LSports”, “we”, “us”, or “our”) is committed to protecting the privacy of individuals who visit our website, use our services, or interact with us. This Privacy Policy outlines how we collect, use, share, and protect personal information in accordance with applicable data protection laws, including the Israeli Privacy Protection Law, 5741-1981 and its regulations, the General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act as amended by the CPRA (CCPA), and other relevant international frameworks.

1. Who We Are

LSports is a global provider of sports data solutions to sportsbooks and other businesses. Our registered office is located at Eli Cohen St, Ashkelon, Israel (Company No. 514763812).

 

LSports Data Ltd. is the controller of the personal data described in this policy, except where we process data on behalf of a client, in which case that client is the controller and we act as processor under a separate data processing agreement.

 

For any questions about this policy, or to exercise your rights, contact us at [email protected].

 

2. Scope of This Policy

This policy applies to personal data we collect:

 

  • Through our website (https://www.lsports.eu) and the other LSports and STATSCORE websites and domains that link to this policy;
  • When you contact us via email, contact forms, live chat, or social media;
  • When you subscribe to our services, register for a webinar, download a report, or attend or visit our stand at an industry event;
  • When our clients or partners provide data to us during business activities;
  • When we obtain business contact details from third-party sources, as described in section 3.

 

This policy does not apply to personal data that LSports processes on behalf of a client as a processor. That processing is governed by our agreement with the client.

3. Personal Data We Collect

We may collect the following categories of personal data:

 

  • Contact Information: name, company name, email address, phone number, job title, country, and LinkedIn or other professional profile.
  • Account Data: login credentials, user preferences, usage logs, and API access records.
  • Technical Information: IP address, browser type, device data, pages visited, referral source, and approximate location (via cookies and analytics tools).
  • Marketing Data: responses to marketing campaigns, form submissions, content downloads, webinar and event registration and attendance data, and communication preferences.
  • Support & Communication Data: details you provide in inquiries, support requests, or feedback, and records of correspondence with us.

 

Data obtained from third parties. As a business-to-business company, we also obtain business contact details from sources including business contact data providers and enrichment tools, professional networking platforms, event organisers and their registration lists, publicly available sources, and referrals from partners. Where we obtain your details this way and use them to contact you, we will identify the source on request.

 

We do not knowingly collect or process special categories of personal data (sensitive personal data), and we ask that you do not submit such data to us.

4. How We Use Personal Data

We use your personal data for the following purposes:

 

  • To provide and operate our services, and to administer accounts and API access;
  • To manage client relationships and respond to inquiries;
  • To improve and optimize our website and services, and to produce aggregated analytics and reporting;
  • To send marketing and promotional communications, including event invitations and reports (with your consent, where required);
  • To run and measure advertising campaigns, including matching business contact details with advertising platforms to build and exclude audiences;
  • To operate security, fraud prevention, and integrity controls, and to protect our systems and data;
  • To comply with legal, regulatory, licensing, sanctions screening, and accounting obligations, and to establish, exercise, or defend legal claims.

 

We may use automated tools, including analytics and AI-assisted tools, to support these purposes. We do not make decisions about you based solely on automated processing that produce legal effects or otherwise significantly affect you.

5. Legal Bases for Processing (GDPR/UK GDPR)

We rely on the following legal bases:

 

  • Performance of a contract: providing our services, administering accounts, and responding to service requests.
  • Legitimate interests: business-to-business marketing, event and webinar activity, service improvement, security, fraud prevention, and protecting our legal rights. Where we rely on legitimate interests, we have assessed the impact on your rights and you may object at any time as set out in section 9.
  • Consent: non-essential cookies, certain email marketing, and any other processing where consent is required. You may withdraw consent at any time.
  • Legal obligations: tax, accounting, sanctions screening, and regulatory compliance.

6. Sharing and Disclosure of Data

We may share your data with:

 

  • Service providers acting on our instructions: CRM and marketing automation platforms, analytics providers, cloud hosting and infrastructure partners, communication and support platforms, and professional advisers. These providers are bound by contract to process data only as instructed and to maintain appropriate security.
  • Advertising and social platforms: where you have consented to marketing cookies or where we run audience matching campaigns.
  • Business partners: with whom we jointly offer services, run campaigns, or host events, where you have been informed of the joint activity.
  • Legal authorities, regulators, and sports governing bodies: where required by law, to comply with a licensing or regulatory obligation, or to protect our legal rights.
  • Corporate transactions: in connection with a merger, acquisition, financing, reorganisation, or sale of assets, subject to appropriate confidentiality protections.

 

We do not sell personal data for money. [LEGAL DECISION: under the CCPA, “sale” and “sharing” include disclosing personal information for cross-context behavioural advertising. If advertising or social media pixels are active on the Website, this statement must be revised and a “Do Not Sell or Share My Personal Information” opt-out link must be provided.]

 

A current list of our categories of sub-processors is available on request.

7. International Data Transfers

As a global company, your data may be transferred and processed outside your country of residence, including to Israel and other jurisdictions.

 

Israel benefits from an adequacy decision from the European Commission in respect of automated processing of personal data in the private sector, which permits transfers from the EEA to Israel without additional safeguards. Where we transfer personal data to a country that is not covered by an adequacy decision, we put appropriate safeguards in place, including the European Commission Standard Contractual Clauses, the UK International Data Transfer Addendum, and a transfer risk assessment where required.

 

You may request further information about the safeguards applied to a specific transfer by contacting [email protected].

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined above, or as required by law. For example:

 

  • Contact and account data: retained during the business relationship and up to 7 years after termination, in line with accounting and limitation period requirements.
  • Marketing data: retained until you opt out or withdraw consent, and for a reasonable period afterwards to record and honour your objection.
  • Technical and analytics data: retained in line with the retention periods set out in our Cookie Policy.
  • Support and correspondence data: retained for as long as needed to handle the matter and for a reasonable period afterwards.

 

When data is no longer needed, we delete it or irreversibly anonymise it.

9. Your Rights

Depending on your location, you may have the following rights:

 

  • Access – request a copy of your personal data.
  • Correction – request correction of inaccurate or incomplete data.
  • Erasure – request deletion of your data.
  • Objection – object to processing based on our legitimate interests, including direct marketing.
  • Restriction – request we limit how we use your data.
  • Portability – receive your data in a structured, machine-readable format.
  • Withdraw Consent – at any time, where processing is based on consent.

 

EEA and UK. In addition to the above, you have the right to lodge a complaint with your local data protection supervisory authority. In the UK this is the Information Commissioner’s Office (ico.org.uk). We would welcome the chance to address your concerns first.

 

California. You have the right to know what personal information we collect, use, and disclose, the right to delete and to correct it, the right to opt out of any sale or sharing of personal information, the right to limit the use of sensitive personal information, and the right not to be discriminated against for exercising these rights. You may use an authorised agent to submit a request, subject to verification.

 

Israel. You have the right to inspect personal data held about you and to request that inaccurate, incomplete, or out-of-date data be corrected or deleted, in accordance with the Privacy Protection Law.

 

To exercise your rights, contact us at [email protected]. We may require identity verification before processing requests. We will respond within one month of receiving your request, or within 45 days for requests under the CCPA, and will tell you if we need longer. There is no charge for exercising your rights in most cases.

10. Marketing Communications

If you opt in, or where we are otherwise permitted to contact you as a business contact, we may send you marketing communications about our services, events, and updates. Every marketing email includes an unsubscribe link, and you may also opt out at any time by contacting [email protected]. We action opt-out requests promptly and keep a suppression record so that we do not contact you again.

 

We send marketing communications in accordance with applicable direct marketing and electronic communications rules, including the Israeli Communications Law (Telecommunications and Broadcasting) and the EU ePrivacy Directive as implemented locally.

11. Cookies and Tracking Technologies

We use cookies and similar technologies on our Website, including necessary, functional, performance, and marketing cookies. Non-essential cookies are set only where you give consent through our cookie banner, and you can change or withdraw your preferences at any time through the banner or our preference centre. Please refer to our  https://www.lsports.eu/cookie-policy/  for the full list of cookies, their purposes, legal bases, and retention periods.

12. Data Security

We implement appropriate technical and organizational measures to safeguard personal data against unauthorized access, loss, or misuse, including access controls, encryption in transit, network security controls, logging, and staff training. However, no system can be 100% secure, and we cannot guarantee absolute security.

 

If a personal data breach occurs that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, where required, affected individuals, within the timeframes set by applicable law.

13. Third-Party Links

Our Website may contain links to third-party websites or tools. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their privacy notices.

14. Children’s Privacy

Our Website and services are intended for business professionals. We do not knowingly collect personal data from individuals under the age of 16. If you believe a child has provided us with personal data, contact [email protected] and we will delete it.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal obligations, or services. The effective date at the top of this page shows when it was last revised. Where a change is material, we will take reasonable steps to bring it to your attention, for example by notice on the Website or by email where we hold your address. We encourage you to review this page regularly.

16. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

 

Email: [email protected] Postal Address: LSports Data Ltd., Eli Cohen St, Ashkelon, Israel Website: https://www.lsports.eu

 

Effective Date: August 2026