Sportsbooks In Focus: Key Findings From Euro 2024

We are excited to present our latest report, “Sportsbooks in Focus – Key Findings from Euro 2024.” Based on data collected from over 100 surveyed sportsbooks, this report uncovers essential takeaways and insights gained from the challenges experienced during the tournament. We encourage you to explore these critical findings.

Key Findings Include:

• 69% of sportsbooks are considering adding new engagement tools post-Euro 2024
• 41% are considering adding data providers post-Euro 2024
• 72% named “personalized player experience” as the key factor for high retention rates
• 82% used real-time benchmarks to optimize odds offerings